Mora label design
The brief was to re-design the soft drink products for Mora Bryggeri.
With the hand-painted illustrations, both the taste of the drink and the genuine content emerge. The beverage name is handwritten and makes the label look local and has a unique look. Pappret är ett skisspapper som har struktur och det tillför känslan av premium och exklusi-vitet. The capsules are painted to emphasize the flavors and make it easier for the consumer to look and choose the flavor they want in the store shelf. On the backside, a font is used that has a high readability so that the consumer can easily see contact information about the company or read what the product contains. The bottle is an environmentally friendly lightweight bottle that is thinner than usual bottles. The brown color of the bottle and the round shape make the bottle feel comfortable and tasteful.
